In an unexpected marketing manoeuvre, Duolingo has proclaimed the "death" of its iconic green owl mascot, Duo, as stated in a report by Financial Express.

The language-learning platform shared this development on social media, humorously suggesting that Duo may have perished while waiting for users to complete their lessons. This announcement has sparked a flurry of reactions across various online platforms.

Duolingo's mascot, Duo, has long been recognised for its persistent reminders, often becoming the subject of internet memes portraying the owl as both a gentle motivator and a relentless enforcer of daily language practice. By declaring Duo's "death," the company appears to be embracing its meme culture, further engaging its user base through humour and surprise.

This move aligns with Duolingo's history of unconventional marketing strategies. In previous campaigns, the company has leaned into its online persona, creating content that resonates with its audience's sense of humour. The current announcement continues this trend, generating buzz and encouraging users to reflect on their language-learning commitments.

While a few users express amusement at the stunt, others are left wondering about the implications for the app's future reminders and motivational tactics. Regardless, Duolingo's bold approach has successfully captured attention, reinforcing its brand's presence in the digital landscape.

As the story unfolds, it remains to be seen how Duolingo will navigate the narrative of Duo's "demise" and what this means for its engagement strategies moving forward. For now, the company has effectively sparked conversation, reminding users of the importance of consistent practice — perhaps the very message Duo championed throughout its tenure.