The Indian Institute of Management (IIM) Calcutta, has added another feather to its cap as two case studies published by the IIM Calcutta Case Research Centre have won awards in the 2017 edition of the European Foundation of Management Development (EFMD) Case Competition.

The results were announced on May 4, an IIM Calcutta said in a statement here on Friday.

In the inclusive business models category, the IIM Calcutta team of Indranil Bose and Gaurav Gupta won the award for their case "SIMsePAY at YES BANK: Creating Value Through an Un'Smart' Innovation".

Prof. Bose who also acts as Co-ordinator of IIMC Case Research Center provided some insights about the case study: "While smartphones are penetrating the Indian market at a rapid pace, YES BANK discovered a unique opportunity for converting feature phones to smart devices through a simple SIM sticker.

The second case study "Switchon O'nergy: Social innovation challenges at the bottom of the pyramid" Rajendra Singh (IIM Calcutta) and Menaka Rao won the award in the sustainable business models category.

"I am sure this unique case study on 'Digital India' will be read, analysed, and appreciated by students of management institutions around the world as well as practitioners who are interested in launching innovations in an emerging economy, Prof Bose added.