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Amazon prime and offline downloads: Why it is going to be tough for Saavn, Gaana and Wynk to beat

Parvathi Benu

Picture this. A certain song is stuck in your head and you just can't wait to download it. But the minute you open your phone, you find out that your data pack is over. Everybody knows how frustrating that feeling is. But turns out that feeling will be history soon. Wonder why? Amazon Prime Music, that was launched in India yesterday allows the user to download songs offline. All that they have to do is install the Amazon Prime Music app and have an Amazon Prime account.

That is not just it, this completely ad-free add-on service for all the prime users will let them pick their songs using Alexa voice command. By simply uttering the command to Alexa, they can get the device to play songs. For instance, if you wish to listen to Rockabye, all you have to say is "Play Rockabye." In case you want to listen to a few hit songs by Arijit Singh, say "Play Arijit Singh songs." The app also has various customised playlists suitable for every occasion depending on users' moods, activities, genres, eras, and artists across multiple Indian languages. It is available in major international and Indian  languages. Additionally, if the user wishes, they can create their own playlist.

"With ad-free streaming at no additional cost to Prime members, Amazon Prime Music offers a welcome break from text and voice ads that come between you and your favourite music. Moreover, with voice controls the music listening experience cannot get any simpler, making music listening delightful, effortless and a natural experience for customers. Listening to your favourite music has never been more fun," says   Sahas Malhotra, Director, Amazon Music India. 

If this the present of digital music in India, we wonder how cool will the future be!

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