Published: 01st March 2017
India sees a spike in online search for education
Sulekha’s recent study reveals that education in January 2017 has seen a considerable increase in demand, especially across three distinct categories
Sulekha's study on education demands covered 8 metros (Chennai, New Delhi, Kolkata, Mumbai, Pune, Bangalore, Hyderabad, Ahmedabad) and the search volume was 418000 searches.
India emphasizes on professional sports coaching, the category sees a 150% increase as compared to the same period last year
- Of the 8 metros, Pune shows the maximum interest in the professional coaching category with a city- wise growth of 277%
- Chennai sees the most number of sports coaching related searches for the month.
- Home coaching related enquiries increase to 1.6 times of that in Jan 2016, this growth figure indicates an emerging future trend of finding home coaching as a safer and more appropriate an option for children.