Published: 05th January 2021
Here's how YouTuber Saloni Srivastava's HustlePost Academy can help you become famous on social media
Rashmi Patil speaks to Saloni Srivastava, a 27-year-old YouTuber from Bengaluru, about life as a YouTuber and her latest venture, HustlePost Academy
When two college girls approached Saloni Srivastava and thanked her for inspiring them to tuck away Rs 500 every month in a recurring deposit, she was very happy. But what made her feel even better was the way she was impacting people's lives — through her own YouTube channel. Saloni is a popular YouTuber who caters to the female audience, aged 25 to 35 years, trying to make their career in urban cities. But what led this 27-year-old to start her eponymous YouTube channel that has more than 3,31,000 subscribers today? She explains, "Like most youngsters, I completed my graduation in Economics from Symbiosis International (Deemed-to-be University) and got into a corporate job. Soon after this, I got into a fellowship, followed by another job in the corporate sector. Though everything was going well, even a promotion was waiting for me, I couldn't shake the feeling that I wanted to do something else. So I decided to quit my job in 2017 and start a YouTube channel. My parents were sceptical at first, of course. At that time, there was no data available to help me convince them of the success stories of famous YouTubers like Prajakta Koli, Carry Minati and many more. Now, they and others who were part of my journey appreciate me for the decision I took."
Talking about how she started out on her channel, Saloni says, "People who start their own channel these days go on to buy a big camera. But there is a lot that can be done using your mobile camera. Initially, I recorded my husband's lunch box for a whole week, then one on four free ways to learn English and so on. My first video garnered me over 1,000 subscribers in a month and this kept me going. But I soon realised that it was time for me to hone the skills required and I learnt it all - recording, holding a camera, fixing the right angle, writing a script, editing videos - through YouTube. At the same time, I started making explainer videos on topics like 'How to grow your hobby into a business venture', 'A one-stop guide to become a YouTuber' and 'How to build a perfect morning routine and stick to it'. All these topics were directed towards women like me who are trying to find their feet in this world. Nothing came to me overnight as a YouTuber. All that I learnt was with practice and patience."
Saloni's followers gradually increased in number for her quality content on YouTube and they would interact with her through the comments section. "It is my love of followers and positive opinions that has kept me going," says Saloni who has uploaded over 250 videos in the past three years. But for a young YouTuber like Saloni, the lockdown was the best time to think about how she could help people with her online skills. She explains, "In the process of running my YouTube channel, I became an entrepreneur. I have run several online stores which have done well. Everybody knows that being a YouTuber is an unconventional profession and people are always excited to know more about it. That's when I decided to start my own online academy, HustlePost Academy. I thought that it was the right time for people to venture into something new as a lot of them are facing pay-cuts and pink slips. From a YouTuber, I transitioned into a Business Coach."
So, what exactly does Saloni teach at HustlePost Academy? She tells us in detail, "It is a year-long course for youngsters where I train them to start their own channel or page on social media and make money from it. There are different online courses that people can take up at a convenient time in that one year. We have a foundation course on how to start and run an online business and 12 mini-courses that can help you discover your passion for a particular social media platform. Students can access a library of online lectures and assignments 24x7. They will also have a live lecture organised with me where they can ask their questions and I will answer them." Around 2,000 students have already taken up some of these courses and Saloni plans to handhold them even after the completion of these courses.