Published: 19th July 2019
Meet these besties whose hand-made, colourful dreamcatchers are the talk of the town
Their Instagram handle, Al Bari Creations gives you a wide range of customised gifting options including dreamcatchers, explosion boxes, party props, frames, bag tags, desk organisers and much more
If you are a fan of the Twilight series, then the lovely, rustic dreamcatcher that Jacob Black gifts Bella Swan on her 18th birthday would have surely caught your attention. You may have even toyed with the idea of getting one for yourself. If you’re still into dreamcatchers, look no further. Al-Bari Creations, a brand that has a significant number of followers on Instagram, sells customised dreamcatchers. And don't let the word 'customised' scare you into believing their prices are high because they start as low as `50! I bet you're surprised, we sure were when we found out.
Al-Bari, which translates into 'creator' or 'designer' in Arabic, is a rather apt name given by its co-founder, Rukhia Khader who customises and assembles the dreamcatchers herself. We ask her how it all started and she says, “I saw dreamcatchers for the first time in a Korean television series called The Heirs and was instantly drawn to them. I tried to buy it online and find offline sources as well, but I was not happy with the designs available in the market.” And that’s when she had her light-bulb moment. “I decided to make my own dreamcatcher after going through a DIY tutorial on Pinterest. It helped that my mom was interested in arts and crafts; I took valuable tips from her. She already had a lot of products like glue, feathers, decorative items, etc, which I ended up using – so my initial investment on raw materials was zero," she laughs.
MANY CHOICES: Al Bari Creations gives you dreamcatchers in the form of bag tags, 3D dreamcatchers, chandlers and wall hangings (Pic: Rukhia Khader)
Though it began as a hobby, she soon started making dreamcatchers of varied colours and designs on a daily basis and posted pictures of them on her Instagram page. One of her friends, Sreyasa Raj loved her creations and became her first customer. “I admired her passion for crafts and wanted to motivate her. So I decided to become a part of this,” adds Sreyasa, a BSc graduate. Once she got on board, Al-Bari Creations was born, with Rukhia handling the production and Sreyasa taking care of the logistics. Aside from dreamcatchers, their product catalogue boasts of hand-made explosion boxes, frames, party props, bag tags and other decor. “We will also be coming up with customised T-shirts soon,” shares Rukhia. However, the dreamcatcher remains their best-selling product. “I make customised dreamcatchers in the form of wall hangings, chandeliers and bag tags," adds the 21-year-old BBA graduate, showing us her 3D dreamcatcher, her most cherished work of art so far.
Rukhia may have had significant success with her products so far, with more than 1,000 people following her Instagram page, but she hasn’t let success get to her head. She insists on procuring good quality raw material and sticking to high standards of quality, which she says is her brand’s USP. “I want to give customers the best value for their money. We source the best of materials online from suppliers across Ahmedabad, Indore and so on,” she points out. Clearly the dreamcatchers work because Rukhia's and Sreyasa's dreams have definitely come true.