Published: 09th November 2018
From spoken English classes to an English learning app, Bengaluru-based Enguru is making a difference
Enguru has been training millions of users in English to get good jobs. We talk to its founder to find out what it took to get millions of users to use their app
Do you wish you could speak and write English better so that you can climb up the corporate ladder? If you do, here's the answer to your worries - the Enguru app, which now has new features to teach spoken English through pre-recorded videos and one-on-one classes for job seekers, students and other aspirants. Enguru, a Bengaluru based start-up, was started in 2015 by Arshan Vakil. "In my line of work, I have come across people struggling to answer in English during their interviews. It might hamper career options and nowadays, every industry including hospitality, BPO and any other field needs people who can speak fluent English. Thus, we started English classes called Kings Learning in 2014 in Bengaluru and Chennai to train job seekers and students," explains Arshan.
In a time when people are becoming tech-savvy and learning things through apps and YouTube videos, Arshan too believed that a mobile app is the best medium to reach many people. "We developed the app with an idea to reach many people and help them learn English to get better placement offers. Designing the app is an ongoing process and we constantly add more user-friendly features and launch newer versions. The Kings Learning classes that we ran for six months, helped us understand what the learner expects and also what content needs to be included. After a lot of research and development, we came up with a good product in 2015," he explains.
We hire teachers who have a qualification and certificate called Delta which is conducted by the British Council. They are the ones who form the content in European English which again serves as a global scale to learn other languages too
Arshan Vakil, Founder, Enguru app
From 2015 to 2018, Enguru has seen millions of users and they witnessed a huge growth spurt in 2018, with more than 15 million users. The app provides seven vocational courses. "We've evolved a lot in these four years. We now offer English to retailers, hoteliers, BPOs, interviewees, competitive exam aspirants and more," says Arshan. Till date, Enguru has launched three versions - 1.0, 2.0 and 3.0. "There are a lot of differences between the versions. While version one had only English-to-English learning courses, we included 12 regional languages like Gujarati, Marathi, Tamil, Hindi and Telugu in version two to teach English better. This gave us a huge boost in the number of users. Now, we have 16 international languages on our app," he says proudly. Arshan and his team are now working towards introducing video learning features. "Learners can actually get live classes on their app through Kings Learning classes. As of now, it is one-on-one learning through videos. Soon, we will be launching a group class feature too," he concludes.