Published: 12th July 2018
School uniform measurements at home? Call Trivandrum's EasyStitch, which is revving up the tailoring industry
On April 16, EasyStitch was registered as an official business in Trivandrum. In no time, people flocked to this service that seemed to solve all the issues
Many years ago, Prabha Menon began a small tailoring service in her home to practice her love for the art. She would bring together colourful threads and the newest designs for her close group of customers. Over time, she began to face a few issues such as customers who would not pay for her services or delayed payments. Earlier this year, she began dreaming up a new way to run her business without the constraints of a tailoring shop. She asked her son, Prashanth Menon, to set up a website where she could manage the products online and keep it in check. Thus EasyStitch was born.
"The idea could be described as an Uber for the tailoring industry," laughs Prashanth. Having worked in the tech industry and founded a few start-ups himself in the past, he had all the expertise necessary. With the help of his wife Ankitha's experience with fashion and modern design, the rest of the process was a walk in the park for the family. "I grew up watching my mother stitch all my life. The essence of the business lies in the love people like her put into the things they create," he says.
Stitch pitch: Prabha Menon has been running a tailoring service in her home for years
The main objective was focused on two main issues that most customers had spoken about. Prashanth explains, "Many customers that we spoke to complained about not receiving their clothes on time after getting them stitched. Secondly, they would tell us about the convenience. It might not be the perfect solution but the convenience we offer to the customers where we go to their house and collect the measurements and give it back to them within 1-2 weeks has really changed the way in which this works. It is sort of a door to door concept."
On April 16, EasyStitch was registered as an official business in Trivandrum. In no time, people flocked to this service that seemed to solve all the issues that they had to face with their tailoring needs. "The response has been insane so far. We go to their homes, take their measurements and offer choice of materials on the go. Then, we deliver the finished product to them personally," says Prashanth. With the end of summer holidays, the company has orders for school uniforms flooding in from all across the city. Primarily, their orders come from the households of young working individuals who do not have the time to go out and find the right materials and get it stitched.
Thread up: Prashanth and Ankita Menon take care of the business and the design aspect of the business
EasyStitch has already started reaching out to tailoring units across Trivandrum city. Prashanth explains, "The number of orders are increasing every day and this project is getting too big for us to handle on our own within the confines of our household. The plan is to start outsourcing work to tailors from around the city. They will also get a well-deserved financial boost from the work. We're also in talks with the Kudumbasree's tailoring units. If it all works out, they will also benefit from this programme. Once this happens, we are planning to properly unleash this on a larger scale."
"My mother was just a typical home tailor and she has been doing this for the past 20-30 years," says Prashanth. "To her this was never considered just a business. It was so much more for her, something that she genuinely loved doing. Those are the type of tailors that we are tying up with. Not those who do it for the sake of money, but those people who cherish it as a hobby and add love in between stitches. They don't really know how to market themselves and put their products out there at the business end." EasyStitch has the perfect amount of love and care hiding between their perfectly crafted clothes and today, they are ready to find their place in our closets.