Published: 21st August 2018
Wonder why digital marketing really matters? Find out here
Sorav Jain, Thinker in chief of Echovme tells us about the importance of being a digital marketer and how social media is important today
We live in an era where social media is an indispensable part of our lives. But what if an expert tells you that you can make an awesome career out of it? Here is an excerpt from our converstaion with Sorav Jain from Echovme.
You started your career at the young age of 17, tell us about that and how has your journey been since then.
It has been 13 years now and my journey has been fascinating as a Digital Marketer. I have learned and unlearned a lot of things during this journey and it has been super exciting. Running an agency and also training individuals in digital marketing is a highly satisfying job.
What is the importance of social media marketing?
We all live on Social Media these days. On an average, people spend 4 hours a day on their mobile phones and majorly on Social Media websites. This makes brands reach out to the customers in the place where they spend majority of their time. It is innovative, measurable and highly relevant.
Let's talk about EchoVME, your entrepreneurial venture.
Echovme has majorly been focussing on working with some of the top companies, offering them end to end digital marketing solutions. We worked with clients like Urban Tree Infrastructures, CHUCHU TV, cashkaro.com, infinitheism, DRA Group, DAC Homes, GK Shetty Builders, Wink Salon, Kay Fashion, Credai Fair Pro, The Hindu Events and more
You've done over 300 workshops across India and abroad. What is the idea behind that?
I love teaching and it's my passion to educate about the positive side of digital and the business potential it holds. I do workshops where I teach how to start a blog and scale it and I do workshops on social media advertisements and personal branding.
Tell us a little bit about your book 'Social Media for Business.' Also, what can you tell us about your upcoming book?
Social media for business is stories of Indian brands and it just helps people in and out to get insights about Indian social media scenario. My next book is on personal branding on social media.