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Women and Child Development Ministry

Published: 03rd February 2022     

Over Rs 400 crore spent on media advocacy for 'Beti Bachao Beti Padhao' 

The scheme aims to address the declining Child Sex Ratio (CSR) and issues of empowerment of girls and women “over a life cycle continuum”

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Representative image | Pic: Wikimedia Commons

The government has spent about Rs 401.04 crore on media advocacy campaigns for the Beti Bachao Beti Padhao (BBBP) scheme, accounting for 58 per cent of the total expenditure for the scheme, it was said on Wednesday, January 2.

Responding to a question in the Rajya Sabha, Women and Child Development Minister Smriti Irani said that total expenditure of Rs 683.05 crore was assigned for the Beti Bachao Beti Padhao scheme from 2014-15 to 2020-21. The scheme aims to address the declining Child Sex Ratio (CSR) and issues of empowerment of girls and women “over a life cycle continuum”.

READ ALSO : National Girl Child Day: Union ministers, celebrities share photos with daughters on social media

The primary objectives of the scheme are prevention of gender-biased sex selective elimination, ensuring of survival and protection of the girl child, and their education.

Irani, in a written response, said that the key elements of the scheme include nationwide media and advocacy campaigns. As per the scheme guidelines, funds are earmarked for districts for extending community outreach and generating awareness through various media campaigns, she said.

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Women and Child Development Ministry BBBP Beti Bachao Beti Padhao Child Sex Ratio CSR Women and Child Developmen Minister Smriti Irani protection girl child media ensuring of survival gender expenditure over a life cycle continuum

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