20 top B-schools, engineering, design colleges to join Samsung's campus programme virtually

Samsung on Tuesday kicked off the fifth edition of its campus programme where students from 20 top B-Schools, engineering colleges and design schools will participate virtually this year. Launched in December 2016, Samsung E.D.G.E. provides an opportunity to talented students to exhibit their talents, exchange meaningful insights and get a head-start in their careers.

"Over the years, Samsung E.D.G.E. has proved to be an enabler wherein students have the platform to showcase their creative solutions to real life issues. As we enter the fifth edition of the programme, we are hopeful of getting even more insightful solutions from students," said Ken Kang, President & CEO, Samsung SWA. The brightest minds from the top colleges will work on real-life problems, interact with Samsung's top leaders and provide unique solutions to the problems.

For the programme, students can form a team of three members from within the campus belonging to different years/specialisations. In the ideation round, teams are expected to work on research, analysis, brainstorming and formulating the most innovative approach and submit the executive summary which broadly defines the strategy proposed, Samsung said. In 2019, Samsung E.D.G.E. witnessed participation from 3,873 students comprising 1,291 teams and representing 20 leading institutes of the country. The Indian Institute of Management (IIM) Lucknow won the first position for its suggestions in ''Driving for Change'' for local communities in which the participants were encouraged to address the micro issues of local importance and present innovative solutions.