With masks becoming the new normal during the covid scenario, and also the elections are around the corner, face masks have turned to be a significant campaigning tool of various political parties. The latest trend in face masks is the printed face masks with the images of candidates going to contest for the upcoming Local Body election.
The new campaign strategies applied by the front varies from face masks to printed t-shirts, gloves and face shields and even the sanitizer bottles with the symbol and images of the candidates. "Covid Pandemic has made it clear that the election campaigning will have to adapt to the changing circumstances and usage of masks as an effective tool to the campaign is a wise decision, said TN Rajan, a social worker and a political activist here.
He further said, "When these masks with the political party's symbol and candidates' images are widely distributed, people will know how various fronts have worked for the people without shouting about it from rooftops. Public events and house to house visits are not possible, during the covid pandemic time and hence these necessities of the people would turn as a boon for the candidates, he added.
"For last one month we have been working just on printing face masks with the party symbols," said the owner of Sreedevi digital studio in Koyilandy. Now after the candidates' names were declared by various political parties, we have started printing the images of party candidates. So far more than 50,000 masks have been printed from our unit alone, he added. This new election campaign is turning to be a boon for printing presses, as the district administration had already banned the usage of flex and banners for election campaigns. Election season used to be one major occasion of good business for us. Even though covid had taken up a big business from our sector, now things started to work normally with the election. The printed masks with the symbols of political parties are sold at a price ranging from Rs 25 to Rs 100, while the price reduces for bulk orders, he further pointed out.
