ADVERTISEMENT
site_logo
  • Campus
  • Happening
  • Opinion
  • People
  • News
  • #BeInspired
  • Careers
  • 40 under 40
  • Exams
  • What The FAQ
  • Videos
    • Straight Up
    • Odisha Literary Festival 2020
    • Campus Convo
    • Careers After Corona
    • Express Expressions
    • Q&A With Prabhu Chawla
    • ThinkEdu Awards 2020
  • Web Stories
  • edex_worksEDEXWORKS
Whatsapp

Published: 30th August 2019     

WhatsApp favourite tool for right-wing to influence voters, says international study

With more than 120 million users, Brazil is the second-largest WhatsApp market in the world after India which has 400 million users of the Facebook-owned platform

Edex Live
Edex Live
f_icon t_icon i_icon l_icon koo_icon whatsapp_icon email_icon Google News

Share Via Email

whatsapp

Representational image

In a significant find, researchers have discovered that right-wing users are more effective in using Facebook-owned WhatsApp to spread news, disinformation and opinions during elections.

After performing the first large-scale analysis of partisan WhatsApp groups in the context of Brazil's 2018 election, the researchers from Northwestern University found that right-wing groups in Brazil were much more numerous and shared substantially more multimedia content and YouTube videos than left-wing groups.

With more than 120 million users, Brazil is the second-largest WhatsApp market in the world after India which has 400 million users of the Facebook-owned platform.

"Our ultimate goal is to understand how information and misinformation spread, so we can find technological interventions," said Larry Birnbaum, the study's senior author.

"We want to find ways to help people better evaluate the information they receive. Media literacy has not caught up with rapid changes in technology," Birnbaum added.

From September 1 to November 1, 2018, Birnbaum and Victor Bursztyn followed 232 partisan groups.

During that time, they collected 2.8 million messages from more than 45,000 users (This is 3.5 times as many messages and 2.4 times as many users than the largest competing dataset to date).

The team discovered multiple differences between right- and left-wing groups.

In the studied sample, right-wing groups shared 5.5 times as many messages as left-wing users.

Of the messages shared by right-wing users, 46.5 per cent were multimedia messages, such as photos, audio and video files. Just 30 per cent of left-wing messages included multimedia.

"It's hard to say whether multimedia is more effective in influencing opinions, but right-wingers are more savvy in using them," said Birnbaum. "Images are always more compelling than text."

They also found that the most-shared news by WhatsApp groups during the 2018 presidential election campaign came from websites that spread disinformation, as identified by several fact-checking agencies.

"Data suggests that both sides consume this content, but it's a more prevalent problem on the right," Birnbaum said.

The team will present their findings at the IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining in Vancouver, Canana, on Friday.

During the general elections in India this year, WhatsApp was blamed for influencing voters.

WhatsApp turned out to be the biggest social media platform for more than 87,000 groups to target millions with political messaging, according to social media experts.

Congress leader Shashi Tharoor, in a commentary piece, accused the Bharatiya Janata Party (BJP) of influencing voters via social media platforms in Lok Sabha elections and WhatsApp being their favourite medium simply because of its massive reach.

Despite tall claims made by Facebook that it is removing 10 lakh fake accounts a day in India, a recent survey by online start-up Social Media Matters and New Delhi-based Institute for Governance, Policies and Politics revealed that one in two Indians receive fake news via Facebook and WhatsApp.

The survey stated that 96 per cent of the sample population received fake news via WhatsApp.

telegram
TAGS
Whatsapp

O
P
E
N

ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
telegram
ADVERTISEMENT
Write to us!

If you have campus news, views, works of art, photos or just want to reach out to us, just drop us a line.

newsletter_icon
Mailbox
edexlive@gmail.com
fb_icon
Facebook
twitter_icon
Twitter
insta_icon
Instagram
ADVERTISEMENT
Facebook
ADVERTISEMENT
Tweets by Xpress_edex
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT

FOLLOW US

The New Indian Express | The Morning Standard | Dinamani | Kannada Prabha | Samakalika Malayalam | Cinema Express | Indulgexpress | Events Xpress

Contact Us | About Us | Privacy Policy | Terms of Use

Home | Live Now | Live Story | Campus Trip | Coach Calling | Live Take

Copyright - edexlive.com 2023. All rights reserved. Website Designed, Developed & Maintained by Express Network Private Ltd.