Making a short film is all the rage for upcoming filmmakers. Some make them for the love of cinema, while others to win competitions. Shortfundly, a Chennai-based platform that connects short-film filmmakers to each other and to film festivals, enables these individuals to promote their work and gain an audience. With 12 years of experience in media and advertising under his belt, the co-founder, Selvam Muniyandi reveals that his friends would often take his help to make their films go viral. That’s when it dawned on him that there are a lot of short films that needed to reach a bigger audience. Together with his friend Selvammyume Maharajan, they created the platform two years ago.
"With my experience in the media industry, I would give my friends tagline suggestions to help them reach a bigger audience and it worked," says the 32-year-old, who created the platform so that short-film filmmakers can get help with anything from this extensive network — from locations to actors, equipment to collaboration opportunities, and even sharing technical knowledge to overcome hurdles in the process of filmmaking.
To expand the reach of these short films, Shortfundly helps filmmakers connect with film festivals all around the world without charging for the service. Though just two-years-old, the platform is constantly expanding, “Our next goal is to launch a crowdfunding feature so that there could be a collective effort towards better cinema and we are working towards that," assures Selvam.
