ASidCast welcomes its users with a proud banner that reads 'For people who have nothing better to do'. However, the creators of the entertainment website firmly believe that the themes they deal with are not merely for passing time. Founded in 2013, by a bunch of self-proclaimed nerds to unite the geek community by covering gaming, anime, hardware and comic culture, the site aims at bringing people together for the love and the advancement of modern entertainment.
When Aman Biswas moved to Kolkata from Guwahati at the age of 17 to quench his thirst for gaming, he had big dreams. However, he discovered that the country was lagging behind on the pop culture that was rampant all over the world. "We started the website to raise awareness on how much technology has grown, and provide Indian developers with the exposure they deserve and criticise what they create on an intellectual level," explains Aman.
For us, it's never about the money, but it is about educating people about an important part of modern culture. The gaming bubble is coming and it is going to be big
Aman Biswas, founder of ASidCast
For administrator and writer Prem Sylvester, it was the intersection of technology with real-world issues that attracted him to the job. "I remember covering an indie game that tackled the beautiful relationship between a son and his parents. This is an industry that's bubbling under the surface, and if it's encouraged, it'll be a solid new field in India," he says.
One thing that remains unchanged is the motive behind ASidCast's inception. "We are primarily unpaid writers from across the country. For us, it's never about the money, but it is about educating people about an important part of modern culture," says Aman. At the age of 21, Aman now works for the East India division of NVIDIA, a visual computing technology company. He continues to work towards making entertainment mainstream. "The gaming bubble is coming and it is going to be big!" he concludes, cheekily.
