Published: 27th January 2021
#ThrowBackToday: Meet the man behind Ikea who passed away three years ago today
In today's #TBT, we introduce you to the side of Ingvar Kamprad, the founder of Ikea, that you never knew. Also, remembering Jane Austen and the gift she gave the world in the form of her novels
When we say the word Ikea, what comes to your mind? Furniture, accessories and appliances. But the man behind the brand Ingvar Kamprad is made of stuff that books are written about. As a child, he yanked off the off button from his alarm so that he could get up on time. When he grew up, he would fly economy and call his employees co-workers. He drove around in an old Volvo and refrained from interviews. This is the same man who believed in making home furnishings affordable and did so by starting Ikea which is actually an abbreviation for Ingvar Kamprad from Elmtaryd, Agunnaryd, his hometown.
The Swedish billionaire business magnate passed away on January 27, 2018 and left behind a rich legacy of ready-to-assemble furniture that is chic yet pocket-friendly. Ikea said Hej Hyderabad (Hi Hyderabad in Swedish) on August 9, 2018 when it opened its first store in India in the City of Nizams and over 40,000 curious customers dropped by on the first day itself.
Austen is awesome
One of the most famous opening lines is of Jane Austen's Pride and Prejudice which goes, "It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife." It was on the good day of January 28, 1813 that this novel was published and it catapulted into success almost instantly.