Published: 20th October 2020
This Mumbai duo's app combines deliveries, shopping, food in one fell 'swipe'. Here's how it works
Ease Your Life combines features of multiple popular apps — from food delivery to handyman services — into one platform
Imagine an app that combines the functions of several other frequently used and popular apps. Say, Swiggy or Zomato for food delivery, Dunzo for pick-up and drops and Urban Company for household services. That would be cool, right? Well, such an app already exists courtesy Shashwat Bhatt and Jaymin Trivedi. The duo's app Ease Your Life (EYL) combines the features of delivery, services and several others, including banking assistance and shopping. "As the name suggests, we aim to ease your life and fulfill any kind of service the user requires," says Jaymin.
Currently operational in Mumbai, Delhi NCR and Gwalior, the start-up began as a humble initiative on WhatsApp in 2016. "It was mostly among friends and family back then. It developed with the help of word of mouth. Initially, we would receive around five orders a day. Now, we receive over 100 orders a day and sometimes even more than 200 orders during peak season," says Jaymin. EYL has not only grown its business but has also helped other businesses that are selling their services on the platform grow as well.
EYL has a team of 10 people and over 30 delivery boys, who are called EYL knights, working in the Mumbai area itself. There are more such boys working in the other two cities. "Eventually, we want to evolve into an app where all your requirements are met. The customer doesn't have to juggle multiple apps to get things done," says Shashwat. "Over the last four years, we have been adapting to customers' needs by understanding what they require and have kept adding it to the app," says Jaymin.
Forced to shut services immediately after the lockdown was announced, Shashwat and Jaymin explain how it was a confusing period. "We weren't sure about the safety of our knights who were supposed to complete the delivery. But soon after, the movement of essential services was resumed and we qualified in that category. Following the SOPs strictly, we resumed the delivery of our essential services shortly. It was during this time that we decided to expand into Tier-2 cities and began operations in Gwalior," says Shashwat.
So, how much do you have to pay for these services? "A user can book any service on the app or website for anything between Rs 25 to Rs 250. This is dependent on the distance. For example, if they have to get something done within three kilometres then it will be around Rs 30. We decided to revise our prices during the lockdown so that more people used the service. Moreover, we also ensured that no delivery charges were levied on senior citizens who booked a service with us during the lockdown," says Shashwat.
Shashwat and Jaymin met at Narsee Monjee College of Commerce and Economics while pursuing their Bachelor's degree in Management Studies. "While we went our separate ways after college, we always knew that we wanted to do something together and eventually start our own company. In 2016, we were finally able to do that," recalls Shashwat. EYL has an Android app, iOS app, website — all in beta stage — and is also available on WhatsApp.