ADVERTISEMENT
ADVERTISEMENT
site_logo
  • Campus
  • Happening
  • Opinion
  • People
  • News
  • #BeInspired
  • Careers
  • 40 under 40
  • Exams
  • What The FAQ
  • Videos
    • Straight Up
    • Odisha Literary Festival 2020
    • Campus Convo
    • Careers After Corona
    • Express Expressions
    • Q&A With Prabhu Chawla
    • ThinkEdu Awards 2020
  • Web Stories
  • edex_worksEDEXWORKS
ADVERTISEMENT
COVID-19

Published: 27th March 2020     

Stay stylish with these Sambalpuri masks by the Beat Corona Campaign

Odisha-born Samit Kar had quit his job in the year 2016 and came to Bhubaneswar in the year 2018, from Gurugram. He has worked with several corporate companies, after which, he started Graphic Sutra 

Seema Rajpal
Edex Live
f_icon t_icon i_icon l_icon koo_icon whatsapp_icon email_icon Google News

Share Via Email

e94426cb-c70f-4674-ba09-eff3941ba757

Flaunting the mask | (Pic: Sambalika - The New Innovation)

Masks are in high-demand right now because of the Coronavirus pandemic. So, scrolling through the bottomless pit that is Instagram, when we came across a Sambalpuri-themed mask, we just had to find out about the brains behind it. Available in red, blue and checks with the familiar Sambalpuri print, these masks are certainly eye-catching while also serving a purpose. A call to the number listed on the page tells us that these masks are being manufactured under the brand Sambalika - The New Innovation and they are just one part of their Beat Corona campaign. Sambalika - The New Innovation was started by Samit Kar, the Founder of Graphic Sutra, under which Sambalika falls and the campaign itself was started with the intention of passing on information in Odia for those who can't read Hindi or English. Samit also informs us that they have distributed about 200 masks in Sambalpur, free of cost, to those people who otherwise wouldn't be able to afford them and sent an additional 50 to Bargarh and 70 to Rourkela. "This was done long before things got out of hand," says Samit who is in his 40s. The campaign started about two weeks ago.

 

 

Posters by them | (Pic: Sambalika - The New Innovation)


The idea behind Sambalika was to adapt Sambalpuri designs to new products like phone back covers and home decor, which has been a huge success, and their latest products, masks, which are on its way to becoming a success. It is their own tailoring unit, which has a strength of about 15, who have dedicated themselves to manufacturing these masks, orders for which are pouring in. "We ensure that the profits are benefitting the tailors directly, unlike other vendors who tend to cheat them," says Samit who has experience working with as many as eight corporates. He also asserts that these masks can be used as anti-pollution masks too. Among the other products available on Sambalika are shirts, jackets and kurtas, but for now, the masks have our hearts.

telegram
TAGS
COVID-19 masks Sambalpuri

O
P
E
N

ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
telegram
ADVERTISEMENT
Write to us!

If you have campus news, views, works of art, photos or just want to reach out to us, just drop us a line.

newsletter_icon
Mailbox
edexlive@gmail.com
fb_icon
Facebook
twitter_icon
Twitter
insta_icon
Instagram
ADVERTISEMENT
Facebook
ADVERTISEMENT
Tweets by Xpress_edex
ADVERTISEMENT
ADVERTISEMENT

FOLLOW US

The New Indian Express | The Morning Standard | Dinamani | Kannada Prabha | Samakalika Malayalam | Cinema Express | Indulgexpress | Events Xpress

Contact Us | About Us | Privacy Policy | Terms of Use

Home | Live Now | Live Story | Campus Trip | Coach Calling | Live Take

Copyright - edexlive.com 2023. All rights reserved. Website Designed, Developed & Maintained by Express Network Private Ltd.