Published: 19th March 2020
Here is why you should buy products from this Chennai-based young entrepreneur
Shweta Balachandran speaks to us about how she creates eco-friendly accessories out of textile waste
This 26-year-old full-time UI designer unites both her passions under one roof and she calls it, BEESEWS. Here is where she combines her sense of fashion with her love for the environment. "My friends call me bee and also I sew", explains Shweta about what BEESEWS means.
Her start-up BEESEWS (an online store) is a range of wallets and bags that are made out of textile waste. She collects cut-outs from local tailors in Ambattur and also from Ranganathan Street in Chennai. At times she buys the waste clothes for Rs 100 per bag from similar locations. "While accessories like wallets and bags are an everyday necessity, it should not come at the cost of the environment," adds Shweta.
Handcrafted with nature love| Pic: BEESEWS
"First and foremost animals are slaughtered for making the leather. Secondly, such wallets and bags are bulky and cause discomfort ", she comments on why someone should opt for eco-friendly wallets and bags.
Shweta is an ardent creator and enjoys witnessing people love her creation. She believes that people choose their wallets as an extension of their personality. Shweta frequently interacts with her customers and gets to know what more she can do to make them happy. "One customer told me that she is fond of Kalamkari prints and she was super excited to find one on my Instagram page", she adds.
Shweta's products are light-weight, provide unique designs and most importantly her products are not harmful to the environment. "When I design my products I focus on sustainability and functionality. The wallets I make have a coin pouch that can store eight-plus cards and a lot of currency," she adds.
Wallets with ease and comfort| Pic: BEESEWS
Shweta keeps setting new goals that challenge her to work more effectively. Reaching out to social media influencers, taking bulk and customised orders, collecting more textile waste to make the best use of it, is exactly what her weekend routine looks like.
"I maintain strict working hours on weekends to ideate and create new products and also update my social media feeds. This allows me to focus on my job as a UI/UX designer during the week ", she says on how flexibly she manages her time.
When asked about the future plans, she says, "I am looking forward to scaling up production and connect with retail stores to expand the reach. I am also ideating and testing some new product designs which I am looking forward to launching very soon".
To explore and indulge into BEESEWS's vast variety of exclusive wallets and bags, visit its Instagram handle @beesewss and also their website walletaisle.com