Published: 24th June 2020
Yoga memes it: Why you need to listen to what The Telugu Pilla is saying on Instagram right now!
Wise words from The Telugu Pilla is what you need to cruise through life. This Instagram page is the brainchild of Yoga and the team of Hyderabad-based communications agency Hustlin Media. Check it!
Kitki musko pakinti aunty chusthundi (close the window, the neighbouring aunt is looking), manushulni preminchu dude just mutukoku please (love people dude, just don't touch) — these and more pearls of wisdom are being dispensed by our new favourite Instagram handle The Telugu Pilla. Hyderabad-based communications agency Hustlin Media is behind the page and they got on board budding meme-maker V Yoga Nanditha R to collaborate with them. "There is a gap in terms of hyperlocal content and when it comes to Telugu content, it is not always 'appropriate'. We wanted to change that along with providing the audience with relatable content," informs 20-year-old Sunil Kosuri, co-founder of the year-old agency. The page is modelled along the popular @dudewithsign. So all the wise words you read are written on cardboard placards and held up by Yoga whose stoic expression somehow makes it all the more funny.
This is what she says | (Pic: The Telugu Pilla)
"There is a certain perception when it comes to how a Telugu girl should behave, so we wanted to show the audience another perspective," says Yoga who is pursuing Fashion Design at NIFT, Hyderabad. The content is inspired from the teams' observations and experiences, and they try to keep it contemporary too. Take the post 'Naa results meeku endhuku uncle' (why are you bothered about my results, uncle?). It is directed towards all those pesky uncles who prod you for your marks. This was posted the day the intermediate results in Telangana were out. Then there is a post that goes 'Gongura is my stash', gongura being an important part of every Telugu household. "The tone of the content is casual and yet, it is something that we have all thought about at some point," says the 20-year-old. Talking about this kind of content and memes, Yoga, who has been living in Hyderabad for the past 11 years, says, "Memes for me are an addiction, they might not turn a bad day around but at least they make you pause and smile for a minute."
The team, including Yoga and Sunil, maintains a common Google Document with all the phrases they want to make into posts and keep adding to it
So, what next for the team? "We don't have any goals as such but we definitely want to build a brand," says Sunil who pursued his BBA from Christ University, Bengaluru. But what gives him satisfaction is not only the positive reaction of their 1,700+ followers, but also the fact that the people they had previously approached for the page, who had rejected the offer back then, now congratulate him on its success. Yoga agrees and says that they surely want to make The Telugu Pilla big.
Read it | (Pic: The Telugu Pilla)
More posts and what they mean
- Raalipoye puvva neeku ragalendhuke: Dear withering flower, why are you singing?
- If only dishti theeyatam solved all my problems: Dishti theeyatam means warding off the evil eye
A few more of their posts
For more on them, check out instagram.com/thetelugupilla