Here's how Tynimo, a Bengaluru-based start-up is creating a revolution in the lifestyle retail sector

Ever walked by a store and saw something you just had to buy because it looked nice? If you walked into Tynimo, a lifestyle retail store in Bengaluru, that's how you'd feel. There's something for everyone here. Each product is packaged and displayed to give the customer the best experience. Vaibhav Jain, the 24-year-old founder tells us how his store stands apart. 

Tell us a bit about your background. What did you do before Tynimo?
I am a BBM graduate from CMS-Jain University, Bengaluru. I was born and brought up in Bengaluru, but the roots belong to Rajasthan. From the day I understood what passion is, I always wanted to be an entrepreneur. Prior to Tynimo, I built another HR service company called TEAMROLL INC. The company, as of today serves 2,000 people on its payroll. 

How did the idea for Tynimo come about? 
We wanted to revolutionise the lifestyle retail segment. Our main idea was to provide high quality, well-designed daily lifestyle products at affordable prices. We started Tynimo with an intention to capitalise on the concept of impulse buying, where people never plan to buy these products but end up buying it on the basis of what they see. The idea originated during a couple of business and leisure trips to South East Asian countries. The whole concept of fast fashion shopping is a popular concept in South East Asian markets. During our trips to these countries, I would always enjoy visits to these concept stores that offer unique, cute and offbeat products. All these products were of good quality and were reasonably priced.  We found that in India there weren’t any other Indian brands catering to this segment. We decided to apply the same concept here in India. Finally we decided to build India’s own answer to all foreign brands and hence Tynimo was formed. We were always passionate about building something worthy in consumer retail and this segment was just the right opportunity. 

What's in store?: Some of the items on display are toys, jewellery, accessories, home decor and kitchenware

How exactly is it different from other retail stores?
We stand out in many ways. Firstly, we have a dedicated zone for Indian handicrafts to promote India’s art and craft products. We sell them at reasonable prices so that as many people can buy and take pride in India’s beautiful and amazing art heritage. The Indian handicrafts collection is designed by artists across various regions including Jaipur, Varanasi and Saharanpur. Each artistry collection represents the culture of the specific region they belong to, with raw materials used for these works specific to those regions, like Ambabari and Kadam wood carvings which are native to Rajasthan. Apart from this, our products are better designed and economically priced in comparison to other players. Our major range of products are unique and rare to find elsewhere. We also have a dedicated gifting section where customers can select from an exclusive gifting range. Recently, we also introduced pre-loaded Tynimo gift cards that can be purchased and gifted to anyone. 

Tell us more about how you are helping local artisans?
We are providing an impetus to local artisans and craftsmen. We have a dedicated section for Indian handicrafts at all our stores where we have displayed Indian handmade products curated from across the country and priced reasonably. This is helping them with an organised platform to market their products and we work with them closely by giving them market feedbacks, design requirements so that they can make products as per the need of the market.  Plus, dealing with us, they get their payments on time and within shorter notice helping them with liquidity faster. Our vision is to make Indian handicrafts a famous and mass segment in the next two years.