Published: 14th March 2019
This Hyderabad duo is up-cycling your torn jeans to brand new chic totes, slings and handbags
Sai Deepika Pullepu and Murali Krishna started Purple Nest in college, to design logos, posters, websites and other creatives for corporates
We all love a good bag, whether it's a backpack or a handbag. But how many of us wish we could customise them to suit our needs? Well, if you opt for bags by Purple Nest, you won't just be using upcycled bags and helping the environment, you will also be able to customise it just the way you like it. Sai Deepika Pullepu and Murali Krishna started Purple Nest in college, to design logos, posters, websites and other creatives for corporates. Now, they also turn denim trousers to chic looking bags. "Everyone should get a chance to act upon our creative side," opines Deepika, who works in a leading MNC in Hyderabad as a Visual and UI Designer. She lets her creative juices flow and uses bags as her canvas. "I like to use bright colours and motifs from Madhubani paintings," says Deepika, who was born in Tanuku, Andhra Pradesh.
Better together: Murali Krishna and Sai Deepika, Co-founders of Purple Nest | (Pic: Purple Nest)
Deepika had the chance to refine her artistic abilities by pursuing a Bachelor's in Fine Arts from Jawaharlal Nehru Architecture and Fine Arts University, Hyderabad. Today, she sells her bags, badges, paintings and so on Etsy, a US-based e-commerce site know for its focus on handmade products and offline as well. "A handmade product takes a lot of hard work to come up with and means so much more," says Deepika, who has been in Hyderabad for six years now. Need a separate space for your phone in your bag or need a separate compartment for your stationery alone, Deepika has done all of this and is ready to do a lot more. "It's a very DIY thing for me," she says.
Deepika's parents and friend Saumya Agarwal have been extremely encouraging throughout her journey
Right now, Purple Nest is focused on conducting workshops to teach the art of turning trousers into bags. "In the near future, we also want to conduct these workshops in schools and orphanages, focus on those who don't have the supplies to make art," says Deepika thoughtfully.
Some of the bags she has made
For more on them, click on facebook.com/purplenestcrafts