Published: 12th March 2019
Bollywood star Nawazuddin Siddiqui unveiled as brand ambassador for popular gaming site 'PokerStars'
The famous actor joins Indian poker pro Aditya Agarwal, Muskan Sethi, herself an actress on Team Pro, and a host of celebrity players
Bollywood stars are not quite low profile. They are among the most popular and highest-earning celebrities in India and often have huge audiences. Salman Khan, for example, has over 35.8 million Facebook followers and nearly 30 million Twitter followers. As such, they are often endorsed by companies and social causes to help raise awareness and encourage custom and engagement.
Siddiqui Becomes a Brand Ambassador
The latest Bollywood star to reach an endorsement deal is Nawazuddin “Nawaz” Siddiqui, having been unveiled as the brand ambassador for major gaming site PokerStars.
The announcement came on February 28 on the company’s Twitter page. The famous actor joins Indian poker pro Aditya Agarwal, Muskan Sethi, herself an actress on Team Pro, and a host of celebrity players.
PokerStars teased the news a few days beforehand by first hinting that their next ambassador would be from Bollywood, and then releasing an image of Siddiqui with his face half covered. The image was enough for fans to be able to work out who it was, but the official announcement didn’t come until shortly after.
Three TV commercial videos featured Siddiqui, all for advertisement purposes as part of the special Nawaz freeroll tournaments that will run during the opening promotion. Participants can watch the videos and guess whether Siddiqui bluffs to win entry to tournaments. These tournaments have prizes, too, that include electronics, such as Smart TVs and mobile phones.
Award-Winning Bollywood Actor
Nawazuddin Siddiqui was born in May 1974 and has had a 13-year-long career in Indian cinema since, making his debut in 1999 with a small role in “Sarfarosh.”
His career sprung to life years later with “Black Friday” in 2007. The film won the Grand Jury Prize at the Indian Film Festival in Los Angeles, representing a breakthrough moment in Siddiqui’s career. He gained the recognition he deserved with “Peepli Live” in 2010, and since then, has starred in many of Bollywood’s top films.
Perhaps his most unforgettable moment was his part as Faizal Khan in the 2012 film “Gangs of Wasseypur,” though an award-winning moment also followed for the 2013 romance “The Lunch Box.” Siddiqui’s recent productions are “Bajrangi Bhaijaan” and “Manjhi – The Mountain Men,” and his most recent role is in the 2019 film “Thackeray.”
With such a long and successful career, Nawazuddin Siddiqui has a net worth of over Rs 50.7 Crores. He is now an ambassador at PokerStars.
Bollywood Brand Ambassadors
It’s statistically quite common for Bollywood stars to become brand ambassadors. A look at brand ambassador lists in India reveals a significant number of actors and actresses: Ranveer Singh is ambassador for Siyaram, Anushka Sharma is ambassador for Rupa & Company, Ileana D ‘Cruz is ambassador for Tourism Fiji as well as previously mentioned, Aamir Khan is an ambassador for Vivo, and the list continues.
Bollywood stars quite often become ambassadors for political and social change, too. Deepika Padukone, for example, has become an inspiration for millennials not only for her acting skills but also, for her constant efforts to eradicate the stigmas associated with mental health.
Aishwarya Rai Bachchan is an advocate for Polio eradication and eye donation. Akshay Kumar is the road safety ambassador for the Government of India. Aamir Khan, Priyanka Chopra and many other Bollywood stars are involved with charities and are ambassadors for social change.