Published: 28th February 2019
After doing well in the luminaries' sector, Rourkela-based Estinno Energy intends to launch an e-bike soon
Started by Anurag Sharma and Mrityunjay Sharma back when they were second-year students at National Institute of Technology Rourkela, this start-up manufactures lights and luminaries
Electric is the future, at least when it comes to automobiles. Banking on this fact, Estinno Energy is currently working on its e-bike, which will be more than an e-bike. Started by Anurag Sharma and Mrityunjay Sharma back when they were second-year students at National Institute of Technology Rourkela, this start-up manufactures lights and luminaries and sells them under its own brand, through distributors and dealers in Odisha, Jharkhand, Chattisgarh, West Bengal and more, and supplies their products to brands like Orient as well. But their first invention actually was the world's smallest washing machine, Vortex. "Because we lived in hostels, washing clothes was always a problem. Even the nearest dhobiwala was not helpful. That's how the idea of creating the world's smallest washing machine started," says Anurag. They are planning to launch this as part of Estinno Energy, but that's in the near future. For the immediate future, about six months down the line, they want to launch the e-bike.
Estinno Energy specialises in lights like street, flood, industrial, mining high-pressure and more
When Anurag and Mrityunjay travelled to the Netherlands last year, they noticed how everyone, from a CEO to a common man, used cycles. They thought it would be great if India too can make the switch to e-bikes. "But knowing that India is a price-sensitive market, we came up with a budget-friendly e-bike that could do a lot more," says Anurag. Hence, by June 2019, they will launch their own e-bike, which is more than just that. Made of nanocomposite material, this bike can travel up to 50 km with a single charge. Not only can you use it as an e-bike, but also as an e-cycle, we are told. "If you are tired of cycling, you can easily switch to bike mode," says 25-year-old Anurag. Also, weight is a major factor and they are working very hard to make sure the e-bike is as lightweight as possible. The battery is another factor they are working on to ensure that it gives optimum output. Currently, the e-bike is in the testing phase. "We have been putting it through rigorous tests," says Anurag. Talking about the price point, he informs us that there will be two variants of the cycle — one economy version for students and another premium range for corporates.
They have an office at NIT Rourkela and an office in Bhubaneswar as well
Today, Estinno Energy has a turnover of `5 crore. One of the major reasons behind this is their quality control programme and how everything goes through several tests before it is okayed. Clearly, the duo has established themselves as successful entrepreneurs. So what advice would Anurag have for the upcoming ones? "Persistence and hard work are key. There is a lot of hard work that goes behind being an entrepreneur. You can't think of yourself as a CEO, you are the first employee of the company and you need to oversee everything," concludes Anurag.
For more on them, click on estinnoenergy.com