Radio is fine but podcasts are the way to go if you are looking to be educated or entertained rather than just listening to songs or traffic updates, during your in 'between time'. You know, the time when you are commuting or getting ready or even gymming, cooking or eating. And before we try to intellectualise the word 'podcast' and think of it as something highbrow, Gautam Raj Anand, founder of Hubhopper, clears the air. "The word podcast is isolating, often associated with business type content whereas it is just audio content, which Indians have always been listening to," says the 26-year-old. Initially, Anand started Hubhopper, the AI-enabled content aggregator with a huge directory of podcasts, "to scratch his own itch". A voracious consumer of audio content, as a banker, Anand used to listen to podcasts seven hours a day, in between or during tasks. So he started Hubhopper, with like-minded people, who got together to create a platform for curated podcasts. Entrepreneurship Stories, We Study Billionaires, IELTS Podcasts, Oprah's Supersoul Conversations, any and every kind of audio content you can imagine is available on Hubhopper.
"It is easy to create content for a podcast, unlike a video which has a production cost to it. All you need for a podcast is a mike and speaking skills," says the Founder and CEO of New Delhi-based Hubhopper. He cites the example of celebrities like Neha Dhupia and Kalki Koechlin who've gone down the podcast route and are doing very well. On the same lines, Hubhopper also helps people create their own podcasts and guides them through the whole process of methodologies, monetisation and more. They even conduct competitions and monthly events in this regard. "The more people create podcasts, the more others will listen to it," says Anand who majored in Economics from Delhi University. The former banker goes on to say that with a 17-fold increase in the consumption of content, the scope of podcasts to expand further is huge. "You can listen to podcasts while your phone is inactive, charging, locked or even while you are surfing the internet," says Anand, making a case for switching to podcasts.
Podcasts Anand recommends
- How to Start a Start-up
It is about all things start-up, everything from inception to IPO
- Lore
It is about stories and folklore
- Stephen Fry's Great Leap Year
Wide-ranging topics from investment to inspiration
- TED Talks Daily
TED Talks never go out of style
For more, click on hubhopper.com
