Published: 20th July 2018
Don't want to feed your dog commercial dog food? Opt for Good Boy's freshly cooked food instead
Hyderabad-based start-up Good Boy started by Harsha Bandaru and Nooguri Kaushik brings you tasty and nutritious dog food, right at your home
While we all love our dogs to death, are we taking their nutrition and diet as seriously as we should? Regular dog food that's available in the market comes loaded with preservatives, which might not always be good for our furry, four-legged friends. But come on, let's be realistic here. Where's the time to cook them a separate meal between work/college commitments? While some have it all figured out, Good Boy is here to help those who don't. A start-up launched today, that is, July 20, 2018, by Harsha Bandaru and Nooguri Kaushik, Good Boy promises to deliver freshly cooked dog food with the goodness of fresh ingredients (including vegetables) every day, provided you stay in Hyderabad.
Good Boy will be launched at Out of the Box, Hotel Green Park, Begumpet. The food will be cooked right in front of dog lovers at the launch
Kaushik, who has five dogs of his own, expresses his concerns about commercial dog food, "Very few kibble manufacturers disclose all the ingredients thoroughly. Also, their food is dehydrated which is not good for dogs in the long run." With this in mind, the founders decided to start Good Boy with a 300 square feet kitchen in Moosapet, where both of them whip up delicious food for up to 40 customers. They came up with recipes for three products — Captain Diet, Super Jam and Wonder Jelly — after intense research. While Captain Diet (yes, the name is inspired by Captain America) comes in different measures (from 500 gm to 2 kg) and is a staple that dogs can enjoy on a regular basis, Super Jam and Wonder Jelly can be mixed with regular food and comes in various flavours like beetroot, carrot, mint and mushroom.
The duo: The two founders of Good Boy, Harsha Bandaru and Nooguri Kaushik
As they already had a customer base even before they launched, they are aiming to reach at least 300 customers by the end of the year. But the bottleneck remains the delivery, "more so the time of delivery since we aim to deliver the food before one leaves for college or work, which could be as early as 7 am. This means that we need to start delivery by 6 am," explains Kaushik, who turns 25 this month. But the duo leaves us with a promise that they won't just scale up, but they'll also supply baked dog treats like muffins and cakes soon.
To order from Good Boy, call on 9542628415