How this Karimnagar youth is showing young Indians that farming is cool

Narsimha Reddy, who completed his BSc In Computer Science from, decided to engage others as well and started the #AgriculturePhotographyChallenge on Twitter.
Reddy loves farming | (Pic: @aSouthIndian)
Reddy loves farming | (Pic: @aSouthIndian)

Lush green fields, for as far as the eyes can see, waiting to be harvested; trucks loaded with bags full of grains and farmers lovingly bent over their harvest with a sickle - all these images project a fulfilling image of farmers and agriculture. And that's exactly what Narsimha Reddy wanted to achieve with his page Vyavasayam/Agriculture, when he started it back in 2013. "Everyone wants to to shift to Hyderabad and pursue an IT job there. Through my page, I wanted to showcase the beauty of agriculture," says Reddy who is a farmer in Karimnagar. Not only is the page, which has close to 9,000 likes, has beautiful images, but also relevant announcements for farmers and Reddy's own quotes like 'Agriculture is not work, it is an art of making Earth more beautiful'. These posts stand in complete contrast with the image of farmers who are distressed and protesting that we are seeing in the news lately and simply aim to showcase the other side of agriculture. Reddy, who completed his BSc In Computer Science from Kakatiya University, decided to engage others as well and started the #AgriculturePhotographyChallenge on Twitter. Though it started in May, people continue to share pictures enthusiastically. Reddy even nominated Andrew Fleming, the Deputy High Commissioner, Telangana and Andhra Pradesh, who took it up by tweeting 'Challenge accepted'. And indeed, several others have accepted this challenge and following this hashtag on Twitter is a treat for the eyes. 

The #AgriculturePhotographyChallenge is going strong and we hope to receive many more entries

Narsimha Reddy, Farmer | (Pic: Narsimha Reddy)

"Famers are always happy. They are not happy financially, but they enjoy their work. I wanted to show that side of the story," says Reddy who works on his own field, which is about six acres, where he mostly grows paddy and sometimes, turmeric as well. "Agriculture is a big sector, so there will be protests. The main problem is that the farmers are already in distress and feel like they have no identity," Reddy laments. Which is why he wants to promote agriculture through social media. He wants to capture the beauty of agriculture in images and show the world that it is a peaceful occupation. He wants to graduate to making videos too, to capture more eyeballs. 

Reddy’s Twitter handle is @aSouthIndian and he has over 3,880 followers. He joined Twitter on June 2010 

"Agriculture is a relationship between human and Earth. It is not work, it is art. No one can beautify Earth the way a farmer can. Not even a software," says the 28-year-old. And we can't think of a better note to end our conversation on.   

Some contributions for the challenge 

(Pic: @aSouthIndian)

(Pic: @aSouthIndian)

(Pic: @aSouthIndian)

(Pic: @aSouthIndian)

For more on him, click on twitter.com/asouthindian

(Narsimha Reddy would like to collaborate with any agriculture-related projects and events. He can be reached on abcreative@yahoo.com)

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