Published: 18th April 2018
Why Nikita Rochiramani's Paper Towers will make you fall in love with greeting cards again
Hyderabad-based Nikita Rochiramani started Paper Towers two years ago through which she makes customised cards and gifts — amd you can't help but fall in love all over again
From the very start, Nikita Rochiramani knew that art and crafts was her 'thing’. She knew it when she went to St Francis College for Women for her bachelor's and even when she took up a content development job at Hamstech Institute of Fashion and Interior Design. She always knew it, which is why two years ago, she started Paper Towers — through which she single-handedly makes and sells customised gifts and greeting cards.
Rochiramani wants to add more products, especially ones that require less customisation, so that clients can purchase them immediately
And now, she's completely convinced that this is what she wants to do for a living. This conviction is why she has decided that, "I will eventually do this full-time, maybe one year down the line. But I will eventually dedicate all my time to it for sure," she says with quiet determination. The same determination with which she currently handles 25-30 orders per month while juggling a full-time job.
Honestly, it gets really hectic. But special thanks to people at my work, who are very cooperative
Nikita Rochiramani, co-founder, Paper Towers
It's true that Paper Towers, which was started by Rochiramani and her friend Aakruti Aggarwal, who quit after a year, has indeed seen tremendous business since it began, all thanks to word of mouth and the intricate customisation it offers. They make wooden boxes, invites, frames, hampers and so much more — all made with love, care and finest of raw materials, which ensures longevity. Rochiramani takes utmost care to understand the requirement of the client and the relationship they share with the person they are buying the gift for.
Rochiramani pursued a course in graphic designing, which helps her run her company as she has a better understanding of colours and software now. She eventually wants to launch her own website and open a retail store too
Another differentiator that sets the products of Paper Towers apart is that they are all thoughtfully crafted. "Empathy! This is the difference. Unless you put yourself in the client's shoes, you cannot create what the client is looking for," she says. Looking back, the only regret Rochiramani has is that she did not believe in herself enough to pursue this and this alone from the very beginning. "Which is why I tell people that it is very important to believe in yourself," she says and appeals for others to do the same.
Sample this: One of the cards Rochiramani made by herself
To check Paper Towers out, click facebook.com/PaperTowers