PM Modi tweets link to buy Main Bhi Chowkidar merchandise online. Here's what else is up for grabs

The NaMo app and website now have the latest Main Bhi Chowkidar product line on sale. We take a look at every awesome thing on it
The e-commerce site selling Modiji's merchandise has everything from t-shirts to books
The e-commerce site selling Modiji's merchandise has everything from t-shirts to books

Prime Minister Narendra Modi has always advocated Indian heritage, legacy and staying in touch with one's roots. But he is a man who leads by example. He has not forgotten his days as a chaiwallah. He has changed his product though. Now he sells t-shirts, badges, notebooks — anything the millennials need. He worries about the country's youth after all.

At 2.56 pm on March 24, the PM's official Twitter handle put out a post, "Phir Ek Baar, NaMo Chowkidar! India is showing its support for NaMo Again with Main Bhi Chowkidar T-shirts! Get your own..." T-shirts, Modi (Nehru) coats, caps, books and badges of the Main Bhi Chowkidar brand. But the NaMo app has much more to offer though. Wristbands, pens, clocks, buntings, masks, mugs, magnets — you name it — the app and the website has it. While most of the merchandise say NaMo Again (with or without a lotus), some of them has the NDA administration's go-to words like Make In India, Namo Namah, Swachh Bharat and a variety of other things. Oh and there's one stray Naari Shakti tee as well.

But this was the first time a Prime Minister of India was seen taking an active part in the marketing of his own products, from which he will obviously not make a penny. It's, as we know, all for the public. But the e-commerce site selling Modiji's merchandise lacks diversity. Twitter users have panned the move and pointed out that they should also have T-shirts about unemployment, women's safety, communalism, farmer suicides, the other Modis, Kashmir and cow-vigilantes as well. That way he may, even though unofficially, address the issues that a mindless section of the media says that he never talks about.

Most of the products feature the colour saffron or bhagwa — and if that is anything to go by, perhaps this line will be hugely successful. After all, Baba Ramdev's Patanjali turned out to be a genius venture that has redefined the FMCG market as we know it.

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