When was the last time you gave your vehicle for servicing? Hopefully, it was sometime in the last six months. If we were to ask when the last time you gave your body for servicing was, we wonder what answers might abound. And by that, we don’t mean clocking eight hours of sleep or eating healthy. We mean flushing the toxins from your body as well as cleansing your gastric tract and colon. When we can take this much care of our inanimate vehicles, why not be a little thoughtful towards our bodies too? That’s all Sindura Borra is asking. “Give your system a pause and give it a chance to rejuvenate,” says the 30-year-old founder of Cleanse High, as she makes a case for detox programmes.
Founded in 2013, this company provides three detox plans which include juices, soups and teas, to reset and restart your body. And before we hear detox and automatically jump to ‘weight loss’, Borra reins us in and tells it like it is: “This is not a weight loss product. It could be the first step to a better diet but is not designed to make you lose weight. Instead, think of it as a deep cleanse for your body.”
Borra, after finishing her Master’s in the US, came back to Hyderabad with the intention of starting something on her own. She worked in her father’s construction business and started a multidisciplinary design agency, yet she wanted to do more. Something in retail business perhaps, she thought to herself. It was during a trip back to the US when she came up with the idea of introducing detox to the Indian market — something that used to be done unintentionally by rishis and our ancestors through fasting. But in this day and age, just fasting doesn’t cut it, “Thanks to pollution, unhealthy diets and stress, we load our bodies with toxins. And though our bodies have their own way of flushing out toxins, these new-age pollutants need a little extra something to be flushed out,” says the Chaitanya Bharathi Institute of Technology alumna.
This is why the products of Cleanse High are loaded with organic veggies, whole fruits, nuts, herbs, super fruits and more, which are all (more or less) sourced from within India, and serve as potent concoctions that flush toxins out. Created in consultation with certified nutritionists in Mumbai and California and manufactured at their production unit in Madhapur, the regime also offers exotic teas and soups and each drink is designed not only to clean, but also nourish your system. And they are all ears especially when it comes to feedback, like that time when the public couldn’t take to the taste of dandelion tea, Borra decided to substitute it with hibiscus tea instead. “Our soups too are solely made for the Indian palate,” she says.
Sindura Borra, founder, Cleanse High
The demographics of the ones who opt for Cleanse High’s regime are as diverse as it gets — people who have just quit (or are trying to quit) smoking and alcohol, those who partied a little too hard on the weekend and want to flush it all out on Monday (in fact, on Mondays they receive the maximum number of orders!), women who are planning to have kids, brides-to-be, corporates who like promoting ‘detox days’ and youngsters, who opt for the regime in batches (and get a discount!) and have a ‘detox party’. “Thankfully, people have now begun to understand that the bottom line of detox is to do away with all the toxins your body has been storing and they also understand that it will take time,” says Borra. And for those who are struggling to accept their bodies, Borra has a special message: “You can Photoshop your face, but unless the glow comes from within, nothing can be enhanced. So opt for some damage control for your body.”
For more, click on cleansehigh.com
