Published: 07th December 2019
These customised motorcycles by East India Motorcycle Revolution are truly a work of art
"It was very early on that I understood that an IT job is not my thing. I had made up my mind to go to Mumbai and that's when I met MJ," says Saikat Basu
Just like thunder, one hears a Royal Enfield before actually seeing it. Once upon a time (yes, it was that long ago!), REs were rare to spot on the road and if you owned one, it meant you were loaded. But these coveted bikes have now become a common sight, you have to admit. So, how do you make it (or any other bike for that matter) unique? You could head down to East India Motorcycle Revolution (EIMOR) on 100 Feet Road, Madhapur, Hyderabad. Apart from other services, EIMOR custom-paints bikes in a way that would get even the most generic model of bike noticed.
Joy came to Hyderabad in the year 2008
It was started in 2011 by Saikat Basu (AKA Joy) and Mrutyunjaya Das (AKA MJ) who had a lot of aspirations and frustrations in common, including the will to get out of a monotonous IT job, a strong inclination towards art and a love for bikes. "When we started, we shared a space with an existing garage where we used to work after office hours," says Saikat. While work at first was painting their friends' bikes and helmets, it was in 2013-2014, when their artwork was first exhibited at the Indian Bike Week, that their work really took off commercially. After that, they even painted bikes for Hero MotoCorp. And remember the swanky bike actor Dil Raju rides in the Telugu movie Lover? That was painted by them too. Most recently, their work was displayed at the Royal Enfield Rider Mania from November 22-24 at Goa. We hear that they have even painted bikes for popular industrialists and politicians as well. After building good clientele and credibility over the years, today, they work on as many as 50 bikes a year in their 399 square yard facility in Madhapur.
Joy and MJ | (Pic: EIMOR)
Though the two were avid painters in their childhood, we wonder if painting bikes is a different ballgame. The answer, fundamentally, is no. "Only the technology, technique and the materials we use are different," says Joy, who is also a musician with the band The Songsmiths. They use PU-based and automotive paints, the same ones used for high-end cars and bikes. When it comes to brushes, they use airbrushes, spray guns and the like.
They have exhibited their work at quite a few prestigious festivals
Joy goes on to explain that though people come to them for modifications, personalisation and custom-painting as well, they come for the latter with an emotional aspect. "It could be their first vehicle or the bike itself could be associated with a personal memory. There is a human angle to every story," he says. As a word of caution, the artist adds that their job might seem glamorous and attractive but is a lot of hard work. "Both MJ and I came from outside and made Hyderabad our home. Through our hard work, we want to put Hyderabad on the global map when it comes to custom-painting bikes," concludes Joy.
Some of their work
Apart from custom-painting, these are the other services:
Modifications: They modify the body of the vehicle. They also offer fabrication and makeover services
Customisation: People customise so that the bike compliments their height and weight preferences
For more on them, check out eimorcustoms.com