Published: 29th November 2018
How Deloitte is keeping the millennial workforce more engaged with social causes
SV Nathan, CTO Deloitte, talks about the importance of LinkedIn in bettering millennials' career and about Impact Day, the company's social initiative to keep millennial workforce more engaged
Deloitte's Impact Day initiative aims at spreading positive change in the society and encourages their employees to take part in social events. This initiative has impacted the lives of nearly twenty-five thousand beneficiaries across 17 states in India. S V Nathan, Chief Talent Officer, Deloitte, talks more about the programme and about being featured in LinkedIn's Top 10 Power Profile.
Could you brief us about Impact Day and how such programmes help millennials better their career?
It is a day meant exclusively for volunteering where 40,000 Deloitte employees across 17 cities would be participating in various social causes. For us, it is a day for celebrations and it is also a no-tools day, that is, nobody should be using their laptops or other gadgets. Millennials are people who want to work in a purpose-led organisation and it is in such organisaiton that they are likely to invest their time in. Activities like Impact Day is all about creating a difference and it will help employees identify their leadership skiils as it is one day that everyone one comes together beyond organisational hierarchies. For the management as well, we discover a lot of talents during such activities.
You have been featured on the list of top 10 LinkedIn Power Profile and a lot of people till date do not know how to use it properly. Could you tell us where people are going wrong while using LinkedIn?
Our problems lay in the fact that we don't take time to invest in LinkedIn properly and this happens when we invest a lot more time in WhatsApp or Snapchat. If you are really interested in your career, LinkedIn is a platform that allows you to understand what is happening around. It connects you to senior industry persons which otherwise is very hard in an organisational set-up. The ease of reach is something that is unique to LinkedIn. What I have seen in my career so far is that, better connected you are, chances for you to grow career-wise will also grow exponentially.
Could you tell us what you did differently to be featured in the list?
I believe being featured in the list was just incidental. I think one of the reasons why I was shortlisted was because I am constantly engaging with the users. One thing that I do is that I pick up interesting and not so interesting things in my life and then pen that, I realised that it draws a lot of traction. Another thing that I do dutifully is that I make it a point to respond to every single message that comes way. Finally, I ran a series called Ask Me Anything - this is was something that made me think a lot and was something that was very engaging for my audience.