Published: 27th March 2020
Battling COVID-19: Here's how you can help workers through Zomato's 'Feed the Daily Wager' initiative
Zomato Feeding India has initiated ‘Feed the Daily Wager’ to ensure that fewer people sleep hungry during this period of lockdown due to the Coronavirus outbreak
As India grapples with the increasing number of COVID-19 cases, about 450 million Indians who depend on daily wages to run their household are battling hunger. Zomato Feeding India, run by the food delivery and restaurant info app as a CSR project, has initiated the ‘Feed the Daily Wager’ project to address this issue and ensure that fewer people sleep hungry during this lockdown.
What is ‘Feed the Daily Wager’ all about? As part of this campaign, the food delivery giant will provide ration kits to the daily wager communities that are currently unable to support their family’s food requirement. "We have made ration kits containing wheat flour or rice, two types of pulses and a bar of soap required for a family of 5 for one whole week. Each kit will cost us Rs 500 and will be delivered to various locations across 26 cities. We have partnered with local NGOs across these cities to help us distribute these kits responsibly while adhering to the social distancing norms, to ensure the safety of volunteers and beneficiaries," said Zomato founder Deepinder Goyal.
He has said that for this they need total fund support of Rs 25 crores from the donors. "Anyone and everyone who understands how important the daily wager community has been for our society and would like to help ensure they and their families don’t sleep hungry during these testing times can contribute through our website," adds Deepinder.
How does it work?
Step 1: Select an amount that you wish to donate at the https://www.feedingindia.
Step 2: Zomato Feeding India has partnered with Grofers, to help them organise these ration kits across 26 cities. Once the donation is received, these ration kits will be delivered to a local hub in the city.
Step 3: They have also partnered with multiple local NGOs who work for the development of these workers around their place of residence. They will help ensure that the kits are distributed responsibly and hygienically.
Step 4: They will send contributors a transparency report on how and where their funds were utilised. This is a 100 per cent not for profit campaign.
Deepinder Goyal, Founder, Zomato
Deepinder added that we are all in this together, saying, "We have seen our supporters come together and help us rehabilitate over 43,000 people affected by floods during the recent natural calamities that struck our nation. This time, though the situation is much more challenging, our teams have taken it upon themselves to ensure there is food for everyone. It’s times like these that we all need to band together as a community and help each other survive these hard times."
Feeding India operates with a large volunteer network, which picks up food from individuals, restaurants, corporate offices, large cafeterias and events, and distributes them to the people in need.