Jobs in Ayurvedic sector witnessed a  56%  increase in 2017, making it one of the 'flexible jobs' in India

A new study by Indeed suggests that jobs in sectors like digital marketing, government and technology saw a significant rise in 2017  
Report says that digital marketing jobs with tech opportunities in the domains of machine learning, data scientist and data analytics being the aspirant's hot favourites | Representative image
Report says that digital marketing jobs with tech opportunities in the domains of machine learning, data scientist and data analytics being the aspirant's hot favourites | Representative image

Living in the era of technology, it's no wonder that more and more job seekers in India and other parts of the world are inquisitive about exploring flexible career opportunities and are more inclined towards work from home options. An annual study undertaken by Indeed globally noted that Indian job seekers put flexibility at a premium, with searches for work from home increasing 111 percent in 2017.

"With companies offering competitive salaries and generous perks along with great flexibilities, employees are increasingly exploring flexible career opportunities that allow time for growth in personal capabilities," the report said. Among others, digital marketing, government and technology-related jobs also saw a significant rise in 2017. Global technology disruptions coupled with the Indian governments' aggressive focus on digital has seen its impact on the local labour market. "With more companies in India wanting to increase their digital presence, there is a visible surge in job searches for digital marketing jobs with core technology opportunities in the domains of machine learning, data scientist and data analytics being the hot favourites," the report added.

The report further noted that, while pharma sector saw a 40 percent dip in search volumes in 2017 compared to 2016, job search for Ayurveda saw a growth rate of 56 percent in 2017. Moreover, government job searches witnessed a boost despite a surge in tech opportunities. "While globally tech jobs are the most sought after, in India job seekers are inclining towards public sector jobs," it noted. "While flexibility remains a priority for most job aspirants globally and in India, the inclination of the Indian workforce towards Ayurveda and public sector jobs signify the impact of socio-economic developments on the job market and peoples' preferences," said Sashi Kumar, Managing Director, Indeed India. Indeed's data science team analysed hundreds of thousands of search terms in ten countries to identify which of them dramatically increased their share of search traffic in the year. 

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